Compelling Personal Stories of Perseverance, Resilience and Recovery an Integral Part of Network’s Coverage of 2014 Boston Marathon
Network’s Distribution Partners Join Forces to Bring Event Coverage into as Many Homes as Possible
Los Angeles (March 10, 2014) – Universal Sports Network, the exclusive national television and digital media home of the Boston Marathon, announced today the launch of the “Run as One” series. The 15-episode short-form video series will air run of schedule and be made available online at universalsports.com beginning today, March 10, and continue through the live coverage of the 118th Boston Marathon, which begins at 8:30 a.m. ET on Monday, April 21, 2014.
In honor of the perseverance and triumph of the human spirit, the “Run as One” series tells the personal stories of those directly affected by the tragic events of the 2013 Boston bombings. As told by survivors, first responders, medical personnel and race officials, these moving first-hand accounts demonstrate strength of character and a resilient will to move forward.
Among those profiled in the series are survivors Nicole and Mike Gross (Charlotte, NC), Marc Fucarile (Stoneham, MA) and Heather Abbott (Newport, RI); Boston Marathon race director David McGillivray; world famous father and son team Dick and Rick Hoyt; former New England Patriot and cancer survivor Joe Andruzzi; Boston Red Sox designated hitter David Ortiz, former City of Boston Mayor Thomas M. Menino; and Dr. David R. King who finished running the marathon just before the bombings occurred and then immediately began performing surgery on the injured at Massachusetts General Hospital.
“Our efforts to examine the impact of the 2013 Boston tragedy involve telling personal and emotional stories of both sorrow and triumph,” said Universal Sports Network Senior V.P. of Content Robert James. “We needed to uncover the heartbeat of the city, and chose local Boston production company Moody Street TV to help capture the essence of the race, and its meaning to runners and non runners alike. Through Universal Sports’ Boston Marathon “Run as One” series, we showcase the perseverance and resilience of the survivors and City of Boston as a whole, while looking forward in a positive light with all eyes toward the 2014 race. ”
In addition, Universal Sports is working with all of its distribution partners to provide their customers with free previews in order to access event coverage for the week leading up to and the day of the Boston Marathon. Affiliates offering free preview windows during the month of April include Time Warner Cable, Cox Communications, Verizon FiOS, Google Fiber, satellite providers DIRECTV and DISH and numerous regional cable and IPTV operators in markets across the country. To see where Universal Sports is available, please visit our channel finder at universalsports.com.
“We are appreciative of how all of our distributors have enthusiastically stepped up with national marketing, promotion and free preview campaigns to help support this significant event in helping to make the 2014 Boston Marathon even greater,” said Anne E. Droste head of distribution for Universal Sports.